Persuasion
To Win Support for Your Idea, Think Like a Marketer
Leslie Zane
Getting inspiration from marketing principles to better sell your ideas.
How to Improve Your Sales Skills, Even if You’re Not a Salesperson
Rebecca Knight
Get the Boss to Buy In
Susan J. Ashford, James R. Detert
Your Body Language Speaks for You in Meetings
Charalambos Vlachoutsicos
Some practical tips to become aware of your body language during important meetings.
Harnessing the Science of Persuasion
Robert B. Cialdini
On what levers can you lean to obtain the adhesion of others to your ideas?