Marketing Strategy
Mastering digital marketing
David Edelman, Luke Collins
How can you take advantage of the rise of digital marketing?
Can a goldfish show you how to excite your customers?
Fabian Hieronimus
Ten ways to inspire your consumers to lead them to talk about you.
Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]
Eddye Dibar
An article on MRI techniques used in marketing to test advertising campaigns.
How we see it: Three senior executives on the future of marketing
Luke Collins, Tom French, Paul Magill
7 Surprising Industries Turning to Subscription Business Models
An overview of the newcomers in the subscription sales model, which are sometimes quite unexpected.