Marketing Strategy
The Forrester Wave(TM): Enterprise Listening Platforms, Q1 2014
Allison Smith
A study of various solutions for listening to consumers on the Internet.
A Step-by-Step Guide to Smart Business Experiments
Eric T. Anderson, Duncan Simester
Concrete advice to conduct experimentations that are rapid, effective and rich in learnings.
What Experience Would You Like with That?
Theodore Kinni
Consider the entire consumer experience to profoundly impact customers.
The Transparent Supply Chain
Steve New
How to make your supply chain as transparent as possible for customers.