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We’re all marketers now
An article that underlines the need to de-compartmentalize and establish a new organization to respond to the service expectations of consumers.
Author(s): Tom French, Laura LaBerge, Paul Magill
Publisher: McKinsey Quarterly
Date of publication: 2011
Read this article on the publisher's website [McKinsey]
This article is one of the sources used in Manageris’ synopses:
