We’re all marketers now

We’re all marketers now

An article that underlines the need to de-compartmentalize and establish a new organization to respond to the service expectations of consumers.

Author(s): Tom French, Laura LaBerge, Paul Magill

Publisher: McKinsey Quarterly

Date of publication: 2011

Read this article on the publisher's website [McKinsey]

Synopsis

This article is one of the sources used in Manageris’ synopses: