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If you think you are too small to make a difference, try sleeping with a mosquito.Dalai Lama

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We’re all marketers now

An article that underlines the need to de-compartmentalize and establish a new organization to respond to the service expectations of consumers.

Author(s): Tom French, Laura LaBerge, Paul Magill

Publisher: McKinsey Quarterly

Date of publication: 2011

Read this article on the publisher's website [McKinsey]


This article is one of the sources used in Manageris’ synopses: