
We’re all marketers now

An article that underlines the need to de-compartmentalize and establish a new organization to respond to the service expectations of consumers.
Author(s): Tom French, Laura LaBerge, Paul Magill
Publisher: McKinsey Quarterly
Date of publication: 2011
Read this article on the publisher's website [McKinsey]


This article is one of the sources used in Manageris’ synopses: