Marketing Strategy
Silo Busting: How to Execute on the Promise of Customer Focus
Ranjay Gulati
When customer focus becomes a key driver for breaking down organizational silos.
Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis
Moving Beyond ABM to Account-Based Engagement
Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni
US B2B decision-maker response to COVID-19 crisis
Liz Harrison, Jennifer Stanley
What seems to have lastingly changed in B2B purchasing processes and decisions.
The B2B digital inflection point: How sales have changed during COVID-19
Ryan Gavin, Liz Harrison, Candace Lun Plotkin, Dennis Spillecke, Jennifer Stanley
Future of Sales 2025: Why B2B Sales Needs a Digital-First Approach
Kelly Blum
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.