Marketing Strategy
When CEOs Make Sales Calls
Noel Capon, Christoph Senn
Under what conditions can leaders play an effective role in the development of strategic accounts?
Building a Culture of Experimentation
Stefan Thomke
How you can encourage the state of mind required for an experimentation culture in the company.
Why Companies Do''Innovation Theater'' Instead of Actual Innovation
Steve Blank
Companies must adapt their modes of operation if they want to be able to conduct radical innovation.
Reshaping Business With Artificial Intelligence
Sam Ransbotham, David Kiron, Philipp Gerbert, Martin Reeves
More than a feeling: Ten design practices to deliver business value
Benedict Sheppard, John Edson, Garen Kouyoumjian
The necessary changes to create value through Design Thinking.
New Business Models for a New Global Landscape
Arindam Bhattacharya, Martin Reeves, Nikolaus Lang, Rajah Augustinraj
How companies respond to the evolutions in the global economy.