free trial
Log in
Manageris logoManageris logo

However beautiful the strategy, you should occasionally look at the results.Winston Churchill

you are here : home > publications > Articles

Introduction to Occasion-Based Marketing

A point of view on the application of occasion-based marketing, founded on purchasing situations in the world of consumer goods.

Publisher: Hartman Group, Inc.

Date of publication: 2009

Read this article on the website: occasionbasedmarketing.com


This article is one of the sources used in Manageris’ synopses: