Marketing Strategy
3 Fixes for your Engagement Measurement Mistakes
Andrew Raso
How can you measure the impact of an influencer marketing campaign? A few traps to avoid.
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
What Subscription Business Models Mean for Sales Teams
Andris A. Zoltners, PK Sinha, Sally E. Lorimer
Incumbents as attackers: Brand-driven innovation
Jean-Baptiste Coumau, Victor Fabius, Thomas Meyer
How to turn your brand into a driver to expand into new markets.
Why Customer Gratitude Trumps Loyalty
Mark Bonchek
Bringing your customers to feel gratitude is the best way to reinforce their loyalty.