Persuasion

How to Get Others to Adopt Your Recommendation

Nancy Duarte

Advice to adapt your approach strategy according to your counterparts’ status: peers, superiors, leaders, large audience.

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To Win Support for Your Idea, Think Like a Marketer

Leslie Zane

Getting inspiration from marketing principles to better sell your ideas.

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How to Improve Your Sales Skills, Even if You’re Not a Salesperson

Rebecca Knight

A checklist to get better prepared to present your ideas.

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Learning from the Persuasive Genius of Great Leaders

Elizabeth Doty

Good negotiators are those who adapt their arguments and angle of attack to the party on the other side of the table.

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The Best Data Storytellers Aren’t Always the Numbers People

Alexandra Samuel

An article that reminds us of one of the basic rules of storytelling: the starting point is always the audience! It also invites us to apply this same requirement when manipulating data: just because we are speaking in numbers doesn’t make it any more acceptable to forget to personalize our...

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Get the Boss to Buy In

Susan J. Ashford, James R. Detert

Essential pieces of advice to successfully sell your ideas.

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Win Over the Person Blocking Your Deal

Paul V. Weinstein

Successfully rally the people obstructing an agreement to your cause using arguments and key drivers best adapted to each profile.

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Tonight’s Presidential Debate Will Be Decided by Body Language

Amy J.C. Cuddy

How can you combine both power and warmth in your gestures to more effectively obtain the adhesion of your audience?

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Your Body Language Speaks for You in Meetings

Charalambos Vlachoutsicos

Some practical tips to become aware of your body language during important meetings.

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Harnessing the Science of Persuasion

Robert B. Cialdini

On what levers can you lean to obtain the adhesion of others to your ideas?

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