A Step-by-Step Guide to Smart Business Experiments

Concrete advice to conduct experimentations that are rapid, effective and rich in learnings.

Author(s): Eric T. Anderson, Duncan Simester

Publisher: Harvard Business Review

Date of publication: 2011

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Synopsis

This article is one of the sources used in Manageris’ synopses:

Experiment in the age of data

Relying on the current capabilities of data processing, many companies have placed continuous experimentation at the heart of their innovation strategy. How can you develop the rigor required for such an approach?

299b – Synopsis (8p.) Experimentation

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