Your loyalty program is betraying you
Why aren’t loyalty and profitability systematically correlated?
Publisher: Harvard Business Review, avril 2006
Date of publication: 2006
See this article on the publisher’s site [Harvard Business Review]
Why aren’t loyalty and profitability systematically correlated?
Publisher: Harvard Business Review, avril 2006
Date of publication: 2006
See this article on the publisher’s site [Harvard Business Review]