Innovation

Quantifying the Impact of Marketing Analytics

Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover

The return on investment of analytical marketing can be clearly demonstrated and can be greatly further improved.

see an introduction to the article

Marketing the Mercedes way

An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.

see an introduction to the article

The globally effective enterprise

Pascal Visée

Keys to achieve global success.

see an introduction to the article

Digital-Physical Mashups

Darrell Rigby

Improving the customer relationship requires thinking about the best possible combination of in-store and online experience. Customers must be able to move seamlessly from one to the other.

see an introduction to the article

A Technique to Bridge the Gap Between Marketing and IT

Brad Power

A testimonial on how ING improved its service reliability by applying Scrum methods.

see an introduction to the article

The first 100 days of a new CIO: Nine steps for wiring in success

Michael Bloch, Paul Willmott

The first hundred days of an executive—a CIO in this case—should be prepared for even before arriving on the job, in order to maximize the odds of success.

see an introduction to the article

Creating an Organic Growth Machine

Ken Favaro, David Meer, Samrat Sharma

An article that speaks in favor of accelerated organic growth and suggests four principles of action to accomplish this.

see an introduction to the article

A Step-by-Step Guide to Smart Business Experiments

Eric T. Anderson, Duncan Simester

Concrete advice to conduct experimentations that are rapid, effective and rich in learnings. 

see an introduction to the article

Balancing Act: How to Capture Knowledge Without Killing it

John Seely Brown, Paul Duguid

How can you codify and record tacit knowledge without distorting it?

see an introduction to the article

Future of Sales 2025: Why B2B Sales Needs a Digital-First Approach

Kelly Blum

A white paper about B2B sales digitalization.

see an introduction to the article