Innovation

Digital Ethics: Orientation, Values and Attitudes for a Digital World

An anthology of articles about the ethical challenges brought by digitalization.

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Building a Culture of Experimentation

Stefan Thomke

How you can encourage the state of mind required for an experimentation culture in the company.

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Moving Beyond ABM to Account-Based Engagement

Robert Archacki, Phillip Andersen, Scott Rhodes, Basir Mustaghni

Getting marketing and sales to act together to address the new situation created by the digital transformatyion.

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Intelligence artificielle et capital humain

[Artificial intelligence and human capital] An in-depth quantitative survey of the impact of AI technologies’ deployment on the human capital of business organizations.

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Building a Better B2B Demand Center

Phillip Andersen, Robert Archacki, Basir Mustaghni, Neri Conti

Concrete advice to put in place a highly performant Demand Center. 

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Blockchain reaction: Tech companies plan for critical mass

The blockchain technology will generate deep revolutions and disruptive innovations. What are the prospects it opens up—and the difficulties that remain?

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How blockchains could change the world

Don Tapscott, Rik Kirkland

An instructive and enlightening interview, even if Don Tapscott’s enthusiasm needs to be tempered.

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A Strategist’s Guide to Blockchain

John Plansky, Tim O’Donnell, Kimberly Richards

Four steps to initiate reflection on your blockchain strategy.

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Managing Your Mission-Critical Knowledge

Martin Ihrig, Ian MacMillan

Manage in a differentiated manner the explicit and tacit knowledge held by the organization.

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Demystifying the hackathon

Ferry Grijpink, Alan Lau, Javier Vara

Hackathon-type challenges are not reserved for digital businesses; don’t hesitate to organize a hackathon to combine expertise and accelerate the innovation cycle.

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