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We cannot solve our problems with the same thinking we used when we created them.Albert Einstein

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Quantifying the Impact of Marketing Analytics

The return on investment of analytical marketing can be clearly demonstrated and can be greatly further improved.

Author(s): Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover

Publisher: Harvard Business Review

Date of publication: 2015

Read this article on the publisher's website [Harvard Business Review]


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