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The real act of discovery consists not in finding new lands but in seeing with new eyes. Marcel Proust

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Marketing the Mercedes way

An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.

Publisher: McKinsey Quarterly

Date of publication: 2015

Read this article on the publisher's website [McKinsey]


This article is one of the sources used in Manageris’ synopses: