Marketing the Mercedes way
An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.
Publisher: McKinsey Quarterly
Date of publication: 2015
Synopsis
This article is one of the sources used in Manageris’ synopses:
The new era of analytical marketing
The recent technological disruptions have deeply modified the value creation methods in businesses. What are the growth opportunities deriving from analytical marketing, and how can you organize to succeed in this transition?
259a – Synopsis (8p.)
Marketing Strategy