The globally effective enterprise
Keys to achieve global success.
Author(s): Pascal Visée
Publisher: McKinsey Quarterly
Date of publication: 2015
Summary
Relying on the Unilever case, the article illustrates the manner in which new technologies can enable organizations to face the complexity induced by a strong international presence.
Synopsis
This article is one of the sources used in Manageris’ synopses:
Addressing the upheavals of the global markets
The globalized organization is generally considered to be a reference model. Yet, distance remains a real obstacle, all the more so since this model is today confronted with several disruptions. How can you rethink your performance levers on international markets?
278a – Synopsis (8p.)
Resilience