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Anyone who has never made a mistake has never tried anything new.Albert Einstein

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The globally effective enterprise

Keys to achieve global success.

Author(s): Pascal Visée

Publisher: McKinsey Quarterly

Date of publication: 2015

Read this article on the publisher's website [McKinsey]

Relying on the Unilever case, the article illustrates the manner in which new technologies can enable organizations to face the complexity induced by a strong international presence.

This article is one of the sources used in Manageris’ synopses: