Publications > Themes : Change

Change

What are the organizational models best suited to its own strategy and its particuliar context? How to enable the company to evolve and adapt to changes in its environment?

Influencing behaviors through nudges

Influencing behaviors through nudges

Nudges are techniques, based on cognitive sciences, which aim to guide behaviors without coercion or penalty. How can they be used effectively and wisely?
315a – Synopsis (8p.) Marketing Strategy

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