Technology
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
Why Companies Do''Innovation Theater'' Instead of Actual Innovation
Steve Blank
Companies must adapt their modes of operation if they want to be able to conduct radical innovation.
Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels
The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.
4 Strategies for Overcoming Distraction
Chris Bailey
Four strategies to remedy the new “disease of the century”, the loss of attention.
New Business Models for a New Global Landscape
Arindam Bhattacharya, Martin Reeves, Nikolaus Lang, Rajah Augustinraj
How companies respond to the evolutions in the global economy.
Making data analytics work for you—instead of the other way around
Helen Mayhew, Tamim Saleh, Simon Williams
How can you ensure that the efforts invested in your data management actually create value?
ZMOT: Why It Matters Now More Than Ever
Jim Lecinski
Understand what sources of information influence consumers most.
Can a goldfish show you how to excite your customers?
Fabian Hieronimus
Ten ways to inspire your consumers to lead them to talk about you.