Technology
Building a Better B2B Demand Center
Phillip Andersen, Robert Archacki, Basir Mustaghni, Neri Conti
Concrete advice to put in place a highly performant Demand Center.
What’s the Value of a Like?
Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz
New Research Shows How Digital Connects Shoppers to Local Stores
How do consumers combine in-store shopping and online searches?
How we see it: Three senior executives on the future of marketing
Luke Collins, Tom French, Paul Magill
The future of work after COVID-19
A forecast of the long-term impact of the Covid-19 on the world of work.
Building a Culture of Experimentation
Stefan Thomke
How you can encourage the state of mind required for an experimentation culture in the company.