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Why Design Thinking in Business Needs a Rethink

Four cultural factors that frequently conflict with a Design Thinking approach—and might hinder its implementation.

Author(s): Martin Kupp, Jamie Anderson, Jörg Reckhenrich

Publisher: MIT Sloan Management Review

Date of publication: 2017

Read this article on the publisher's website [MIT Sloan]

This article is one of the sources used in Manageris’ synopses: