When CEOs Make Sales Calls

When CEOs Make Sales Calls

Under what conditions can leaders play an effective role in the development of strategic accounts?

Author(s): Noel Capon, Christoph Senn

Publisher: Harvard Business Review

Date of publication: 2021

Read this article on the publisher's website [Harvard Business Review]

Synopsis

This article is one of the sources used in Manageris’ synopses: