Communication

Magic Words

Jonah Berger

How the recent advances in linguistics make it possible, through a precise measurement of the effects of every word, to radically improve message effectiveness.

see an introduction to the book

Simply Put

Ben Guttmann

In a world saturated with messages, simple speeches are the most likely to stand out from the ambient noise.

see an introduction to the book

Eat, Sleep, Innovate

Scott D. Anthony, Paul Cobban, Natalie Painchaud, Andy Parker

Relying on the knowledge of behaviors to develop innovation and creativity.

see an introduction to the book

Questions Are the Answer

Hal Gregersen

Turn the capacity to ask questions into a powerful lever of creativity and efficiency.

see an introduction to the book

Getting to ''Yes and''

Bob Kulhan, Chuck Crisafulli

Take inspiration from theatrical improvisation techniques to boost the creativity of your teams.

see an introduction to the book

The Eureka Factor

John Kounios, Mark Beeman

How do "Enreka moments" occur, and how can we manage to facilitate them?

see an introduction to the book

Powers of Two

Joshua Wolf Shenk

How two people working together are the source of many innovations.

see an introduction to the book

Thinking in New Boxes: A New Paradigm for Business Creativity

Luc de Brabandere, Alan Iny

How to set aside our preconveived thinking patterns to recover the ability to generate new ideas?

see an introduction to the book

The Plugged-In Manager

Terri L. Griffith

How to develop his or her creative abilities in a world that is undergoing dramatic changes with increasing frequency?

see an introduction to the book

The Idea Hunter: How to Find the Best Ideas and Make them Happen

Andy Boynton, Bill Fischer

What are the main qualities to raise new ideas and to make them concrete?

see an introduction to the book