Brand
Developing a customer-experience vision
Brooke Boyarsky, Will Enger, Ron Ritter
A thorough case study: transforming customer experience in an American airport.
Why Customer Participation Matters
Omar Merlo, Andreas B. Eisingerich, Seigyoung Auh
Les nouvelles prouesses du neuromarketing [The New Feats of Neuromarketing]
Eddye Dibar
An article on MRI techniques used in marketing to test advertising campaigns.
Co-opting Customer Competence
C.K. Prahalad, Venkatram Ramaswamy
Research: CEOs with Diverse Networks Create Higher Firm Value
Yiwei Fang, Bill Francis, Iftekhar Hasan
The Gig experience: Unleashing the potential of your talent and your business
David Smith, Katherine LaVelle, Mary Lyons, Yaarit Silverstone
A new way to measure word-of-mouth marketing
Jacques Bughin, Jonathan Doogan, Ole Jørgen Vetvik
A methodology for measuring the impact of word of mouth on purchasing decisions.