Brand
Collaborating With Customer Communities: Lessons From the Lego Group
Yun Mi Antorini, Albert M. Muñiz, Jr., Tormod Askildsen
From the Lego example, some key principles to interact effectively with your customers.
What Experience Would You Like with That?
Theodore Kinni
Consider the entire consumer experience to profoundly impact customers.
The Transparent Supply Chain
Steve New
How to make your supply chain as transparent as possible for customers.
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
Building an Insights Engine
Frank van den Driest, Stan Sthanunathan, Keith Weed
Building a customer knowledge base, centralized and available to all: the Unilever example.
10 Principles of Customer Strategy
Thomas Ripsam, Louis Bouquet
How to create value continuously and propose a distinctive customer experience.