Brand
The Voice of the Stakeholder
Judith Samuelson, Bill Birchard
An overview of expert viewpoints on the need for companies to listen to and dialogue with NGOs.
3 Fixes for your Engagement Measurement Mistakes
Andrew Raso
How can you measure the impact of an influencer marketing campaign? A few traps to avoid.
From product to customer experience: The new way to launch in pharma
Jan Ascher, Daniel Höglund, Arafat M’lika, Ivan Ostojic, Maxence Vancauwenberghe
How a major pharmaceutical group used personas to redesign its customer experience.
The Basic Social Media Mistakes Companies Still Make
Keith A. Quesenberry
How to take better advantage of social networks in our marketing strategies.
Marketing the Mercedes way
An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.
Why Customer Gratitude Trumps Loyalty
Mark Bonchek
Bringing your customers to feel gratitude is the best way to reinforce their loyalty.