Brand
Are the Strategic Stars Aligned for Your Corporate Brand?
Mary Jo Hatch, Majken Schultz
What elements must be aligned to ensure your brand's power and credibility?
Are You Prepared for Bad Press About One of Your Suppliers?
Bridget Satinover Nichols, Hannah Stolze, Jon Kirchoff
How the shortcomings of one supplier can affect your company’s image.
Consumers: Brands’ Response to Crisis Influences Loyalty
How the manner in which a company manages a crisis affects (or not) its customers’ loyalty.
Can a goldfish show you how to excite your customers?
Fabian Hieronimus
Ten ways to inspire your consumers to lead them to talk about you.