Brand
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
Deriving Value From Conversations About Your Brand
Brad Fay, Ed Keller, Rick Larkin, Koen Pauwels
What’s the Value of a Like?
Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz
Incumbents as attackers: Brand-driven innovation
Jean-Baptiste Coumau, Victor Fabius, Thomas Meyer
How to turn your brand into a driver to expand into new markets.
La marque-employeur, plus importante que le salaire pour attirer les talents ?
A study on job seekers’ new practices which highlights the growing importance of the e-reputation.
L’impact de l’e-réputation sur le processus d’achat
The results of an opinion poll on the behavior of online buyers.