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All that we are is the result of what we have thought.Buddha

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Welcome to the Experience Economy

A founding article that demonstrates how companies can differentiate themselves by offering their clients true, unique and memorable experiences. 

Author(s): B. Joseph Pine II, James H. Gilmore

Publisher: Harvard Business Review

Date of publication: 1998

Read this article on the publisher's website [Harvard Business Review]

This article is one of the sources used in Manageris’ synopses: