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The purpose of a business is to create and keep a customerThedore Lewitt

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Strategic analysis

Base your strategy on your distinctive capabilities

Base your strategy on your distinctive capabilities

The race for competitive advantage often leads to endless escalation. How can you break this cycle? One solution is to refocus your strategy on the specific capabilities that strongly differentiate your company.

Define an effective resource strategy

Define an effective resource strategy

Make or buy? This question is central to strategic analysis. Yet, the way it is formulated is outdated: today, it is often more effective to borrow resources. What are the recipes to succeed at this strategy?

Channel your intuition

Channel your intuition

Our intuition is astonishingly effective at mobilizing the knowledge stored in our brain in a fraction of a second. However, intuition is not infallible. Subject to many biases, our intuition may easily lead us into error.

Use collective common sense to make more accurate forecasts

Use collective common sense to make more accurate forecasts

The “wisdom of crowds” turns out to be infinitely more reliable than individual good sense, and even expert predictions. How to gather and capitalize on employees’ collective perception of company stakes?

Addressing the upheavals of the global markets

Addressing the upheavals of the global markets

The globalized organization is generally considered to be a reference model. Yet, distance remains a real obstacle, all the more so since this model is today confronted with several disruptions. How can you rethink your performance levers on international markets?

Evolving towards circular economy

Evolving towards circular economy

“Extract – produce – dispose”: against this linear economic model, nowadays reaching its limits, a new model is emerging. Circular, it aims at minimizing, regenerating and recycling the resources. Why and how to initiate this transition?

Prepare the future by observing the present differently

Prepare the future by observing the present differently

Prospective analysis is indispensable today to respond to ever faster technological changes. Yet, this requires that we can lucidly project ourselves in the future… How can we acquire a real strategic thinking tool?

The blockchain: a revolution requiring anticipation?

The blockchain: a revolution requiring anticipation?

Designed to secure transactions between peers, the blockchain offers huge possibilities that could rapidly revolutionize entire facets of the economy. How to get prepared for the opportunities—and the risks—of this technology?

Secure your strategic decisions

Secure your strategic decisions

Many decision errors derive from reflexes that lead to form a truncated view of reality. How can we avoid this risk? By engaging in debate that allows us to confront different viewpoints.

Devise successful coopetition strategies

Devise successful coopetition strategies

“Coopetition”—that is, forming an alliance with a direct competitor—is a strategy that can generate spectacular results, but whose mechanisms are not much intuitive. How can you put together all the assets to succeed at this type of alliance?

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