Mergers: building a bridge between cultures
![Mergers: building a bridge between cultures](images/syntheses/1_324b_fusion_jeter_des_ponts_entre_les_cultures.jpg)
Achieving successful mergers and acquisitions by working to bring cultures closer together.
The cultural dimension plays a primordial role during mergers and acquisitions: many of them have ended in failure due to dissensions between the two internal cultures involved. Numerous precedents show that seeking to create a uniform culture is largely ineffective. Better to build bridges between the two cultures from the outset, and thus bring them closer together.
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