Marketing Strategy
Nudge
Richard Thaler, Cass Sunstein
A seminal book on the nudge theory, in an enriched and updated new edition.
Virtual Selling
Mike Schultz, Dave Shaby, Andy Springer
How to adapt your commercial methods to the challenges of remote selling.
The Luxury Strategy
Vincent Bastien , Jean-Noël Kapferer
A very complete strategy manual dedicated to the world of luxury.
Habit
Neale Martin
How can businesses use habit formation as a core part of their marketing strategy?
Neuromanagement
Robert Branche
An enlightening parallel between cognitive sciences and the functioning of complex organizations.