Marketing Strategy
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.
The Forever Transaction
Robbie Kellman Baxter
How to rely on the subscription model to develop and gain in profitability.
The Customer Success Economy
Nick Mehta, Allison Pickens
Putting customer satisfaction at the heart of the company strategy.
Hacking Growth
Sean Ellis, Morgan Brown
How can you develop your customer base through a permanent process of experimentation?
The Power of Moments
Chip Heath, Dan Heath
How can you provide your clients or staff with unforgettable moments?
The Analytical Marketer
Adele Sweetwood
How can you manage the transformation towards analytical marketing of your marketing department?
Absolute Value
Itamar Simonson, Emanuel Rosen
Move from mass marketing to dialogue-based marketing to respond to new consumer behaviors.
The New Rules of Marketing and PR
David Meerman Scott
A book that will help you become familiar with the new direct marketing technologies.
Marketing to the Social Web
Larry Weber
The emergence of a new marketing strategy due to the rise of the Internet.