Marketing Strategy
Dealing With Darwin
Geoffrey A. Moore
A complete overview of the strategic objectives of innovation.
Everything Bad Is Good For You
Steven Johnson
Customer Relationship Management
Stan Maklan, Simon Knox, Lynette Ryals, Joe Peppard, Adrian Payne
Alternatives marketing
Véronique Cova, Bernard Cova
Become aware of the return of the community and discover tribal marketing.
Experimentation Works
Stefan H. Thomke
Massively experimenting in a rigorous manner to develop your innovation capacity.
Non-Bullshit Innovation
David Rowan
Beyond discourses, how to identify and implement true innovations.
Le Design Thinking par la pratique
Florence Mathieu, Véronique Hillen
The application of Design Thinking, described in detail through the case study of the Lapeyre brand.