Marketing Strategy
Simplicity Marketing
Steven M. Cristol, Peter Sealey
Driving Customer Equity
Roland T. Rust, Valarie A. Zeithalm, Katherine N. Lemon
Center strategic thinking around the value of customer equity.
Commitment-Led Marketing
Jan Hofmeyr, Butch Rice
This book offers an original framework to understand customer retention issues.
Competing in the Age of AI
Marco Iansiti, Karim R. Lakhani
How to take advantage of the opportunities created by artificial intelligence.