Marketing Strategy
Decoded
Phil Barden
How can we alter our marketing practices by taking into account the major role of subconscious?
Chief Culture Officer
Grant McCracken
A vibrant plea for integrating culture into business strategy.
Managing Customers for Profit
V. Kumar
An objective look at the “customer orientation at any price” craze.
Wikinomics
Don Tapscott, Anthony D. Williams
How to turn online collaboration opportunities into a driver of growth.