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We must take change by the hand or rest assuredly, change will take us by the throat.Winston Churchill

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What Subscription Business Models Mean for Sales Teams

How can you evolve the role of the sales teams when the objective is no longer only to sell, but also to maintain the customer relationship in the long run?

Author(s): Andris A. Zoltners, PK Sinha, Sally E. Lorimer

Publisher: Harvard Business Review

Date of publication: 2018

Read this article on the publisher's website [Harvard Business Review]

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