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3 Fixes for your Engagement Measurement Mistakes

3 Fixes for your Engagement Measurement Mistakes

How can you measure the impact of an influencer marketing campaign? A few traps to avoid.

Author(s): Andrew Raso

Publisher: Content Marketing Institute

Date of publication: 2019

Read this article on the publisher's website [Content Marketing Institute]

Synopsis

This article is one of the sources used in Manageris’ synopses:

The age of influencer marketing

The age of influencer marketing

As they face the erosion of the advertisement discourse, some brands call upon influencers to capture the attention and the sympathy of web surfers. How can you put in place an efficient influencer marketing strategy?
292a – Synopsis (8p.) 360 Marketing