Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
The Customer Success Economy
Nick Mehta, Allison Pickens
Putting customer satisfaction at the heart of the company strategy.
Absolute Value
Itamar Simonson, Emanuel Rosen
Move from mass marketing to dialogue-based marketing to respond to new consumer behaviors.
Smart Pricing
Jagmohan Raju, Z. John Zhang
How to use innovative pricing models in order to improve profitability?
Start With Why
Simon Sinek
Identify your company's raison d'être and rely on it to ensure its long-term performance.
