Smart Pricing

An innovative pricing policy is a powerful performance and profitability driver. This is the leitmotiv of the authors of this book. Relying on concrete examples from both the world of the Internet and traditional industry sectors, they review innovative pricing models that diverge from a fixed price rationale to be as adaptive as possible.
The authors emphasize that continuous technological advances tend to increase consumer options and that the trends catalyzed and updated by the Internet are still in their infancy. This will create both risk and opportunities for companies, but also constant pressure to innovate to remain attractive to consumers, whose expectations are evolving rapidly.
This deep and practical book offers both interesting ideas and concrete leads.