Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Habit
Neale Martin
How can businesses use habit formation as a core part of their marketing strategy?
The Best Service Is No Service
Bill Price, David Jaffe
Focus your activity on high value-added tasks in order to enhance the customer service’s quality.
What's the Secret
John R. DiJulius III
An organized approach to significantly improve the quality of customer service.
The Forever Transaction
Robbie Kellman Baxter
How to rely on the subscription model to develop and gain in profitability.
Hacking Growth
Sean Ellis, Morgan Brown
How can you develop your customer base through a permanent process of experimentation?
Judgment on the Front Line
Chris DeRose, Noel M. Tichy
Develop the customer orientation of front-line employees by letting them exercise their judgment.
Les 7 conditions pour satisfaire et fidéliser ses clients (in french)
Georges Chétochine
How to manage customer interactions in order to avoid customer frustrations.
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.
