Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Managing Customers for Profit
V. Kumar
An objective look at the “customer orientation at any price” craze.
Commitment-Led Marketing
Jan Hofmeyr, Butch Rice
This book offers an original framework to understand customer retention issues.
The Power of Moments
Chip Heath, Dan Heath
How can you provide your clients or staff with unforgettable moments?
The Apple Experience
Carmine Gallo
The best practices implemented in Apple Stores to create an outstanding customer experience.
