Customer Relationship
Subscription Business Models Are Great for Some Businesses and Terrible for Others
Robbie Kellman Baxter
The age of analytics: Competing in a data-driven world
Nicolaus Henke, Jacques Bughin, Michael Chui, James Manyika, Tamim Saleh, Bill Wiseman, Guru Sethupathy
Quantifying the Impact of Marketing Analytics
Matt Ariker, Alejandro Diaz, Christine Moorman, Mike Westover
Marketing the Mercedes way
An interview of Ola Källenius, who is in charge of marketing within Daimler’s executive committee.
Learn More by Asking Fewer Questions
Michael Schrage
The author recommends asking no more than five questions in a survey to ensure reliable responses.
Observation éthologique du consommateur dans une grande surface d’articles de sport
Jean-Pierre Lacour
In-store customer observations can help overcome many biases linked to declarative surveys.