Customer Relationship
The Power of the Prototyping Mind-Set
Robert I. Sutton
An example of using successive prototypes to launch a web company.
Developing First-Level Leaders
Andreas Priestland, Robert Hanig
How can you ensure that your front-line managers feel fully concerned and engaged?
When CEOs Make Sales Calls
Noel Capon, Christoph Senn
Under what conditions can leaders play an effective role in the development of strategic accounts?
7 Surprising Industries Turning to Subscription Business Models
An overview of the newcomers in the subscription sales model, which are sometimes quite unexpected.
How Brands Can Build Successful Relationships with Influencers
Alice Audrezet, Gwarlann de Kerviler
A bit of advice on making better use of influencers on social networks.
3 Fixes for your Engagement Measurement Mistakes
Andrew Raso
How can you measure the impact of an influencer marketing campaign? A few traps to avoid.