Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Innovation for the Fatigued
Alf Rehn
Staff members with strong autonomy are more likely to get mobilized around innovation.
Absolute Value
Itamar Simonson, Emanuel Rosen
Move from mass marketing to dialogue-based marketing to respond to new consumer behaviors.
Smart Pricing
Jagmohan Raju, Z. John Zhang
How to use innovative pricing models in order to improve profitability?