Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
The Analytical Marketer
Adele Sweetwood
How can you manage the transformation towards analytical marketing of your marketing department?
The Apple Experience
Carmine Gallo
The best practices implemented in Apple Stores to create an outstanding customer experience.
Pay Attention
Ann Thomas, Jill Applegate
Better understand how to satisfy customers by listening to them and putting oneself in their place.
Habit
Neale Martin
How can businesses use habit formation as a core part of their marketing strategy?
Alternatives marketing
Véronique Cova, Bernard Cova
Become aware of the return of the community and discover tribal marketing.
The Customer Success Economy
Nick Mehta, Allison Pickens
Putting customer satisfaction at the heart of the company strategy.