Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Les Réseaux Sociaux (in french)
Alain Lefebvre
An overview of today’s social networks and the changes they trigger.
Wikinomics
Don Tapscott, Anthony D. Williams
How to turn online collaboration opportunities into a driver of growth.
![L'approche Qualité Perçue [The Perceived Quality Approach]](images/ouvrages/s/2400.jpg)
L'approche Qualité Perçue [The Perceived Quality Approach]
Jean-Louis Giordano
How to make perceived quality a top priority in the organization?
Everything Bad Is Good For You
Steven Johnson
Customer Relationship Management
Stan Maklan, Simon Knox, Lynette Ryals, Joe Peppard, Adrian Payne
Driving Customer Equity
Roland T. Rust, Valarie A. Zeithalm, Katherine N. Lemon
Center strategic thinking around the value of customer equity.
The Context Marketing Revolution
Mathew Sweezey
How to develop influencer marketing to deal with the new order created by the digital revolution.
Virtual Selling
Mike Schultz, Dave Shaby, Andy Springer
How to adapt your commercial methods to the challenges of remote selling.
