Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Hacking Growth
Sean Ellis, Morgan Brown
How can you develop your customer base through a permanent process of experimentation?
Le Design Thinking par la pratique
Florence Mathieu, Véronique Hillen
The application of Design Thinking, described in detail through the case study of the Lapeyre brand.
La Révolution Big Data
Jean-Charles Cointot, Yves Eychenne
An overview of all possible uses of Big Data and of the most value-creating opportunities.
Judgment on the Front Line
Chris DeRose, Noel M. Tichy
Develop the customer orientation of front-line employees by letting them exercise their judgment.
Chief Culture Officer
Grant McCracken
A vibrant plea for integrating culture into business strategy.
The Whuffie Factor
Tara Hunt
How to take advantage of Web 2.0 to build new relationships with your customers.
Que vaut une idée ? (in french)
Marc Halévy
How the intangible economy questions the rules of our economic landscape.
Groundswell
Charlene Li, Josh Bernoff
Make the most of the new consumer behaviors induced by the social networks’ emergence.