Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Decoded
Phil Barden
How can we alter our marketing practices by taking into account the major role of subconscious?
The Luxury Strategy
Vincent Bastien , Jean-Noël Kapferer
A very complete strategy manual dedicated to the world of luxury.
Neuromanagement
Robert Branche
An enlightening parallel between cognitive sciences and the functioning of complex organizations.
Du management au marketing des services [From Management to Marketing Services]
Benoît Meyronin , Charles Ditandy
How Customers Think
Gérald Zaltman
An update on the latest advances in neuroscience and their potential applications to marketing.