Marketing
What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?
Habit marketing
Rather than trying to respond to clearly identified customer needs, companies may do better by working to become part of their routine.
What is the best approach to using social networks?
Social networks offer new perspectives in marketing approaches. How to fully tap these opportunities to really get value from them?
Customer service: cost center or competitive advantage?
Taking the time to listen to customers may well be an effective way to identify their problems and understand their expectations better.
Developing a greener offering
Customers now generally expect companies to be environmentally responsible. Businesses that ignore this expectation risk being sidelined!
Winning strategies in a hypercompetitive market
How to stand out in a market where the least innovation is immediately copied?
Experiment in the age of data
Relying on the current capabilities of data processing, many companies have placed continuous experimentation at the heart of their innovation strategy. How can you develop the rigor required for such an approach?
Online communities: How can we develop their value?
Employee, customer or expert communities are a real asset for companies. However, for them to succeed, the organization must involve itself—to a certain extent. How can we create the conditions for such a dynamic?
