Publications > Themes : Marketing

Marketing

What strategy to adopt to best position yourself against competitors? How to anticipate the changing needs of customers? How to develop the client capital?

Information, a strategic asset

Information, a strategic asset

More than ever, companies have access to an impressive wealth of information. But they can only fully capitalize on this strategic asset if they develop a real information management strategy.
182a – Synopsis (8p.) Technology

Free trial

Discover our content and our AI-powered action-oriented solution for free and with no obligation

Free trial

Topics

Last issues

Access the list

Découvrez notre Assistant IA

qui s'appuie exclusivement sur nos ressources pour vous proposer
des pistes d'action personnalisées en réponse à vos enjeux managériaux.https://managementplace.com/demos/mpr